IBM Australian Open – Wireless and Bluetooth media hub.

This interactive engaging promotion was located at Qantas domestic terminal. The promotion features a multi media showcase including WiFi / Bluetooth messaging, live feed from the tennis, aggregated social networking content feeds & IBM iPad APP demonstrations. Staffed by two Activate brand ambassadors the campaign has been attracting a large percentage of working professionals with a clear succinct outline of IBM’s support of the Australian Open & IBM business services in general.