We produced the food truck elements of the Holden Pop Up experience in 2018. The Masterchef Holden Pop Up Experience Food truck has arrived! We are super proud of this activation which has been months in the planning. At this year’s Good Food and Wine Show look out for the MasterChef | Holden Pop-up Experience. Come and enjoy a free taste of MasterChef from the MasterChef food truck with recipes straight from the show by Chef Adam D’Sylva and MasterChef alumni, Sara Oteri, meet and greet some famous MasterChef faces and take part in the Holden Equinox boot challenge to win some great prizes. ew Bulla frozen custard product.