Activate produced the 2013 brand activations for Nissan on behalf of our client Integer. A huge set up was installed at 10 of the premier races on that year’s V8 super car circuit. The activation featured a huge custom made inflatable space 14 square meter’s by 6m high, exhibiting V8 Nissan race car displays, consumer vehicles, an interactive reaction test game, a Facebook enabled video / photo booth, race suit display & a Nissan V8 engine display. At our first event of the season at the Clipsal 500 in Adelaide we had 20,000 people thru the space over 4 days, creating great brand awareness for Nissan.