We hoisted a Range Rover 7 floors into the lobby.
We then installed a rear projection film onto the windscreen
& on that we projected a Bloomberg feed. In addition we hung an full scale wireframe sculpture of the vehicle in the atrium.The activation also included an interactive touch screen kiosk which gave people the chance to win the vehicles for weekends & for the client to collect a contacts database with the perfect demographic of who may purchase
a vehicle such as the Evoque.